A website is a powerful, ever-more-important tool for selling stamps,covers, and everything philatelic. Just as important: it can dramatically help you acquire new customers, enhance your image, and attract people who want to sell their collections. Best of all, when we design and manage your website, it doe not have to be expensive at all! Here's how we'll do all the work for you...

1. Concept Development. The most important stage. Time spent here will save money down the road. All parties should agree on objectives, prioritize them and turn them into a design document outlining the key components.

2. Specifications & Planning. Collaboration between the owner of the website and designer to iron out all technical details and what the site is intended to do.

3. Creative Direction. The artistic design and impact of the website is first submitted by the designer...outlining the look, feel and navigation of your site.

4. Content Production. A complete prioritized outline must be done to include all elements of the website—from features & information, to products, services and retail ordering processes.

5. Content Integration. Your content needs to be formatted for Web pages. Doing this right takes considerable time, plus proofreading by the site's owner.

6. Software Integration. Unless your site is extremely basic, various programs will need to be tweaked to specifically allow certain interactive features, such as online search engines.

7. Testing & Quality Control. Rigorous testing must be performed on the site, both from technical and content perspectives. Are there spelling errors or typos? Can the site be viewed attractively on numerous web browsers?

8. Selection of the Internet Service Provider. Choosing the ISP based on their service, efficiency and speed of operation. NCM uses Homecom Communications of Atlanta, Ga., which is a state-of-the-art ISP. Their rates are very attractive.

9. Launch & Marketing. Your website requires continuous, vigorous promotion—and you must participate in this process, too, by making your site known in all of your advertising. NCM can actively promote your site...and can also contract for you with professional site promotion firms for this. Of importance to philatelic websites is advertising in NetStamps, the Internet's "stamp magazine" which reaches a worldwide audience.

10. Content & Technology Maintenance. This is the most vital element of Web success. A website must be continually fresh and evolving. We can show you how to revise some of the word content, yourself, but NCM should continually revise and enliven the design features in your site.

11. Understanding the Internet's Potential. Finally, a website owner should understand that a successful website is like a snowball rolling down a hill. Success comes over time— but only if the website owner is committed to long-term involvement and promotion. It is just like any "new storefront" that is opening for business. It must be continually maintained and promoted.

Copyright 1998 By
Neil Creative Media
7501 Mission Road
Shawnee-Mission KS 66208
Phone & Fax: (913) 341-1996
E-Mail: neilmedia@earthlink.net